The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Getting paid once is nice, but getting paid twice—or even thrice—by the same customer? Now that’s something very few pull off. But today,...

In this article i will show you exactly how to take your current ad copy and make it so good, people say "Shutup and take my money...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

Here’s something I discovered after being in marketing for almost 20 years.  Most ads absolutely suck at getting clients. Some ads are...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here: Part...

Imagine a world where cloning your best clients is possible.  It would be amazing, and the best part is that it’s happening everywhere...